Price monitoring & repricing for online shops
Competitive prices.Never below your margin.Always your call.
Pricana checks your competitors’ prices in German, Austrian and Swiss shops every day and suggests prices within your limits. You approve, and Pricana updates your Shopify or Shopware shop.
14 days free, no payment details. Plans from €49 a month, net.
- Hosted in Germany
- Data processing agreement included
- Pay by invoice on request
Works with Shopify, Shopware 6, Google Merchant feeds and CSV files.
27-inch 4K monitor
| Shop | Price |
|---|---|
| Shop A | €329.00 (below your floor) |
| Shop B | €334.90 |
| Shop C | €339.00 |
| Shop D | €344.90 |
| Shop E | €349.00 |
| Shop F | €359.00 |
| Your floor | €334.00 |
| You | €355.90 |
Suggested €334.00
From rank 6 to rank 2 of 7
Shop A is at €329.00, below your floor, so Pricana stops at €334.00.
Waiting for your approval
Prices change every day. Your margin shouldn’t.
Checking by hand can’t keep up
Comparing competitors by hand takes hours, and by the afternoon it’s out of date.
Too high or too low
Too expensive, and customers buy elsewhere. Too cheap, and you give away margin you didn’t have to.
Chasing the lowest price costs margin
A repricer without a floor follows the cheapest shop down, even below your purchase price.
How Pricana works
Connect your shop
Use the app for Shopify or Shopware, a Google Merchant feed or a CSV file, together with your purchase prices.
See where you stand
Each product compared with every competitor who has it in stock: the lowest price, your rank and who has sold out.
Set your rules
Beat the cheapest, match it or follow the average. Add a floor based on your margin, a ceiling and a maximum change per step.
Approve and publish
Every suggestion says why. Approve it yourself or let a rule do it, and Pricana writes the price to your shop.
What Pricana does for your shop
Never below your floor
Your purchase price plus your minimum margin. Every price is checked against it again before it’s written.
More margin where there’s room
Higher prices where competitors are out of stock or well above you.
No more manual price checks
Alerts by email or Slack as soon as a competitor undercuts you.
You stay in control
Approve each suggestion, or automate rule by rule. One switch stops everything.
Strike-through prices in check
Pricana flags any strike-through price above your lowest price of the past 30 days, the reference that § 11 PAngV sets.
Your figures stay yours
Your rules and purchase prices never feed into another customer’s suggestions.
Works with your shop
No developer needed: an app, a feed or a file.
- ShopifyPricana’s app or your own access token. Approved prices go straight back to your shop.
- Shopware 6Pricana’s app for Shopware 6. Approved prices go back as gross prices, with the matching net price.
- Google Merchant feedThe feed you already have for Google Shopping.
- CSV fileYour products and purchase prices in one file.
- API and webhooksApproved prices for any other system.
JTL, Plentymarkets or WooCommerce? Use your Google Merchant feed or a CSV export, and read approved prices by API. How to connect your shop
What could Pricana be worth to you?
A rough estimate based on your own figures and an assumption you choose. It isn’t a promise: how much margin repricing gains depends on your range and your market.
Your assumption, applied to the share competitors also sell. Such a gain would come from raising prices where you’re well below the rest or the only seller, and from not selling below your floor. 0.5–2% is a cautious range to try.
Estimated extra gross profit: €600 a month
Plus the time you no longer spend on price checks: about €520 a month.
Together, that is 5.6 times the plan’s €199 a month.
An estimate from your figures, not a forecast or a promise.
Which competitors does Pricana watch?
Online shops in Germany, Austria and Switzerland, category by category, starting with electronics and appliances, PC hardware and graphics cards, tyres, and drugstore and beauty.
Missing a competitor? Ask us to add it. Pro includes one shop request a month, Business three.
Data you can use with a clear conscience
PricanaBot identifies itself, follows robots.txt and reservations against text and data mining, never logs in and never bypasses bot protection. Every source is reviewed before its data reaches you, and data from price comparison sites is never passed on.
- Hosted in Germany, with a data processing agreement for every customer.
- Only the fields a price needs: no descriptions, no reviews, no images.
- Site owners can opt out at any time, and we decide on an opt-out within 72 hours.
Simple pricing. 14 days free.
Plans are based on how many of your products Pricana compares. Prices per month, net.
Starter
€49
100 of your products
ProRecommended
€199
1,000 of your products
Business
€799
10,000 of your products
Enterprise
from €2,500
All your products
Launch offer: the first 50 subscriptions get 30% off for twelve months.More products? 1,000 more for €49 a month.
Need the price data itself?
For teams that build on prices: matched by product, with their price history, delivered by API, webhook, export or MCP.
- Brands and manufacturersSee where and at what price your products are sold.
- Agencies and consultantsPrice intelligence for your clients, without building scrapers.
- Developers and AI teamsClean prices by API, webhook or MCP for your app or agent.
- Analysts and researchersPrice histories and indices for analyses and reports.
Questions retailers ask
Which shops and categories does Pricana cover?
Online shops in Germany, Austria and Switzerland, starting with electronics and appliances, PC hardware and graphics cards, tyres, and drugstore and beauty. Missing a competitor? Pro includes one shop request a month, Business three.
Do I need a developer?
No. Install the app for Shopify or Shopware 6, or give Pricana your Google Merchant feed or a CSV file. The API is there if you want it.
Will Pricana change my prices without asking?
No. Pricana suggests, and you approve. If you want, a rule can apply its prices on its own, always within its floor, ceiling and maximum change per step, and one switch stops everything. During the trial, Pricana only makes suggestions.
How fresh are the competitors’ prices?
Starter compares them daily, Pro up to every 6 hours, Business up to every hour.
How does Pricana find my products in competitors’ shops?
By EAN (GTIN), by brand and manufacturer part number, and by title, with the product images compared. Matches by title or part number wait for your confirmation.
Is this legal?
Pricana reads only public prices, follows robots.txt and reservations against data mining, and never bypasses bot protection. Your prices follow your own rules, and nothing of yours goes into another customer’s suggestions.
What happens after the trial?
Your account moves to Free and nothing is charged, because the trial asks for no payment details. Free doesn’t compare any of your products, so choose a plan to keep getting suggestions.
Where is my data, and can I pay by invoice?
On servers in Germany, under a data processing agreement. Business and Enterprise can pay by invoice, and so can Pro when paid yearly.
See where your prices stand.
Connect your shop or upload a feed. 14 days free, no payment details.